Surfers could feel the thrill of the perfect wave but couldn’t record, track, or share it - until now.
Service
App design Release 1
Year
2019
Client
Rip Curl
Industry
Retail
Overview
We developed a mobile and desktop App that syncs with the Rip Curl Search GPS watch. The App captures moments as a tangible, re-livable and sharable content, revolutionising the way surfers interact with the ocean.
All data recorded is stored and displayed, creating a globally connected surfing community unified by their love of surfing and the desire to challenge themselves and their friends.
Deliverables
UI Design
Apple & Andriod App Build
Apple Watch Build
UX Design
Timeline
Ongoing
$10 M
Device sales in
the first year
80%
Active Surfers using the app
10 awards
3 Cannes lions, 5 spikes
& 2 D&AD pencils