For decades, surfers could feel the thrill of catching the perfect wave, but could never record, track, or share it—until now.

Service
App design Release 1

Year
2019

Client
Rip Curl

Industry
Retail

Overview

We developed a mobile and desktop App that syncs with the Rip Curl Search GPS watch. The App captures moments as a tangible, re-livable and sharable content, revolutionising the way surfers interact with the ocean.

All data recorded is stored and displayed, creating a globally connected surfing community unified by their love of surfing and the desire to challenge themselves and their friends.

Deliverables
UI Design
Apple & Andriod App Build
Apple Watch Build
UX Design

Timeline
Ongoing

$10 M

Device sales in
the first year

80%

Active Surfers using the app

10 awards

3 Cannes lions, 5 spikes
& 2 D&AD pencils

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