Bec Moss
Practice Lead UI Designer
17 years experience
What drives me
I’m passionate about digital ecosystems, collaborative design, user experience, and brand storytelling.
Featured Projects
ADF Careers
»
Rip Curl Watch
»
Discover Aboriginal Experiences
»
ADFA Virtual Open Day
»
Think Conveyancing App
»
Abi Interiors
»
Exercise Artemis
»
ADF Careers » Rip Curl Watch » Discover Aboriginal Experiences » ADFA Virtual Open Day » Think Conveyancing App » Abi Interiors » Exercise Artemis »
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ADF Careers Website
Assisting new candidates in finding a path towards a fulfilling career in the Australian Defence Force

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Rip Curl Watch
Surfers could feel the thrill of the perfect wave but couldn’t record, track, or share it - until now.

Clients
Experience
NOV 2023 - Present
Folk
UI Practice Lead
2022 - 2023
VMLY&R
Lead UI Designer
2019 - 2022
VMLY&R
Senior UI Designer
2018 - 2019
VML
Senior UI Designer
2016 - 2018
Squiz
Senior UI Designer
2011 - 2016
Deepend
Mid-weight Digital Designer
2009 - 2011
EO Design
Junior Digital Designer (Intern)
2007 - 2010
University of Western Sydney
Bachelor of Visual Communications
My skills
My tool box
Figma
Zero Height
Adobe Creative Suite
Jira
Sketch
How I work
I believe in continuously seeking opportunities to produce exceptional work that can make a positive difference.
Team culture is at the core of everything I do. My goal is to establish a collaborative environment where both my team and clients feel valued, supported, and inspired in their work. I always strive to find ways to improve our collaboration process, to minimise stress and ensure that all decisions are made collectively as a team.
I am a firm believer that silos have no place in our work. It is essential that we ensure everything we do is interconnected, from our internal workflow to the brand experiences we create. This approach enables us to leverage all the necessary skills and resources required to achieve the best possible outcomes.