Bec Moss

Practice Lead at Folk
17 years experience

What drives me

Crafting digital ecosystems with expert collaboration, intuitive experiences, and purposeful interface design.

Work I still talk about

ADF Careers

»

Rip Curl Watch

»

Discover Aboriginal Experiences

»

ADFA Virtual Open Day

»

Think Conveyancing App

»

Abi Interiors

»

Exercise Artemis

»

ADF Careers » Rip Curl Watch » Discover Aboriginal Experiences » ADFA Virtual Open Day » Think Conveyancing App » Abi Interiors » Exercise Artemis »

  • ADF Careers Website

    Assisting new candidates in finding a path towards a fulfilling career in the Australian Defence Force

  • Rip Curl Watch

    Surfers could feel the thrill of the perfect wave but couldn’t record, track, or share it - until now.

Client plug

Oh, the Places I’ve Been!


NOV 2023 - Present
Folk

UI Practice Lead


2022 - 2023
VMLY&R

Lead UI Designer


2019 - 2022
VMLY&R

Senior UI Designer


2018 - 2019
VML

Senior UI Designer


2016 - 2018
Squiz

Senior UI Designer


2011 - 2016
Deepend

Mid-weight Digital Designer


2009 - 2011
EO Design

Junior Digital Designer (Intern)


2007 - 2010
University of Western Sydney

Bachelor of Visual Communications


What I bring to the table

Where I geek out


Figma


Zero Height


Adobe Creative Suite


Jira


Sketch


How I roll

I focus on creating space for collaboration so teams and clients can contribute freely, feel valued, and make work that truly matters.

Team culture is at the heart of everything I do. I focus on creating environments where everyone feels valued, supported, and inspired. I’m always looking for ways to make collaboration smoother, reduce friction, and ensure decisions are made collectively.

I also believe silos have no place in great work. Everything we do should connect, from internal processes to the experiences we create for users. When all the pieces come together, we can make the most of our skills and resources and deliver work that truly matters.

Implementing collaboration

  • “Bec Moss is the design thought leader you want on your team. Bec is dedicated to refining her craft, constantly bringing new insights and innovation to her work. Additionally, Bec knows how to work within technical context and environmental constraints, providing key insights and deciding on novel and usable design directions.”

    Tim Grillmeier
    Tech Lead, VMLY&R, Brisbane

  • Bec’s mentorship has consistently pushed the boundaries of my design thinking, encouraging me to explore new methodologies and solutions. Together, we have tackled massive projects, and I was always blown away by her ability to effortlessly craft designs and breathe life into ideas on the fly. What truly sets Bec apart is her rare talent for seamlessly blending functionality with artistic excellence.

    Zoe Lamond,
    Junior UX Designer, VMLY&R Sydney

  • Bec's understanding of a client challenge and ask is deep and thorough, and her ability to cut through the ask to the heart of the issue ensures that no stone is left unturned. Her attention to detail and focus to go beyond the surface level ensures the end deliverable covers everything and more - from mobile-first, to accessibility, to design systems to the ultimate user experience.

    Neil Atkin
    Head of Digital, VMLY&R Brisbane

  • “I can honestly say Bec is the most talented and capable UI Designer I’ve ever worked with.”

    Mark OBrien
    Head of Experience, VMLY&R Sydney

  • “Bec is a super knowledgeable mentor that is keen to impart her UI expertise and help you achieve your best. No matter how busy, Bec always made time to make sure she was available to help when I needed it. “

    Rhodi Saykao
    Junior Experience Designer, VMLY&R Sydney